LA Inc., the Los Angeles Convention and Visitors Bureau, launched tour products with the theme of "LA Live, Come Play With Us" at the China International Travel Mart 2008 held in Shanghai.

Led by Mark Liberman, president and CEO of LA Inc., the Los Angeles delegation consisted of Jamie Lee, chief representative of LA Inc., and delegates from the local destinations and hotels. The exhibitor members included Universal Studios Hollywood, Beverly Hills Conference and Visitor Bureau, Pacific Palms Resort, and Los Angeles Marriot International.

LA Inc. hopes to cooperate with the travel trade to promote itineraries with the theme of sports — attracting more Chinese tourists by the NBA stadium and the Sports Museum. In addition, LA Inc. plans to promote the city's hotels and attractions in the Chinese market.

Liberman said that with the opening of tours to the USA to Chinese-organized groups, China has become the fastest growing market for Los Angeles.